We believe design is a functional process and creativity comes from working within that constraint–practical considerations are at the root of all successful design solutions. Great design is both enduring, and flexible. It helps to maintain the spirit of an organization, while adapting to the dynamic nature of business, and the flow of time.
As you know each organization, company, and situation is unique. Because of this, we start with unbounded research, and together with the client create a position. This position is articulated into a visual framework, and then a discreet solution. This can be a single logotype, a design system, one-off collateral items, or something more abstract.
One of our clients, a technology company founder, indicated that their network would continue to exist and function well beyond their tenure on this earth–this relevance, permanence, and durability is what we strive to provide to our clients.